POP-UP DESIGN || Fila Explore

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Fila Brand Activation Header. Shopfront image of the NYC pop-up

Fila Explore launch is the perfect example of what happens when you combine the idea, product and design all into one.

Combining the skills of graphic designers and event stylists to create an emotive illusion for all the senses. This campaign takes you on a journey to explore the Canyons, Woods, Mountains, and Elements in style.


FILA EXPLORE wayfinding and clothes display

Activation by FILA snow moutains backdrop with mirror

FILA EXPLORE In-store pup-up


Event and graphic design is about more than a connection to a product, but rather an emotion to an experience!

As designers, when you evoke an emotion for the audience you leave a lasting memory or moment. When brands create their campaigns, this is exactly what they try to do. The aim is to create an environment where someone is able to emotionally connect with a product or lifestyle.


 “Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.”
-Jamie Paolinetti


Fashion brands understand the power of design. They utilises these tools to create a wow moment for everyone. The Chanel Spring/Summer 2012 and Fall/Winter 2010 Fashion shows definitely did not disappoint.


Chanel Spring/Summer 2012 catwalk and set design

Chanel Fall/Winter 2010/11 set design and catwalk

When you combine graphic and event design you are able to create an experience that transports people.

For event and set designers making sure that the design is functional, as well as visually interesting is just as important. It’s all about how people move through the space and where the drama happens.

Graphics design helps create a visual experience that enhances how we communicate with others. It helps bring fashion concepts to life by creating micro-experiences within the overall design.


Fila Explore used all of these elements when designing their new product launch. By using pop-up shops to build a sense of excitement and exclusivity.

Along with its mix of fun graphic design elements you are left with the ultimate level of FOMO!


FILA explore gemetrics shaps lilacs and pinks



READY TO START YOUR CAREER IN GRAPHIC DESIGN? CUA40715: Certificate IV in Design (Graphic Design)
READY TO START YOUR CAREER IN EVENT DESIGN?CUA40715: Certificate IV in Design (Event Styling)
IMAGE SOURCE: High Snobriety

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